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The Breakdown

00:00 Intro00:43 How my friend's band got me this gig (thanks Chuck!)01:57 The email (job description)04:02 The location scout05:55 Behind the scenes of the shot being explained09:31 Lightroom catalog (see the rejects here)12:40 "Fake smiling" tutorial14:06 Why I actually like asking clients to cross their arms15:54 The balcony outtakes 16:29 Posing women--a tip16:40 Women and hands19:18 Keeping your subject's confidence high during a shoot20:25 The final shot raw21:16 My philosophy behind skin retouching23:27 Comparing edited version vs raw25:25 Hair flyaways and a tip on what tool to have in your bag26:24 The final image in Forbes27:40 Outro

Photographing CEO Jessica Grossman on the rooftop in San Francisco

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Photographing CEO Jessica Grossman on the rooftop in San Francisco

JJ Jumoc-Casas

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