This Reddit post asking what to do with a camera prompted me to create this quick lesson on what to do before buying any equipment or tool.

Don't Buy a Camera If You Can't Do This First

This is everything I do to ensure I make the best impression with my client in the pre-production phase.

Creating Client Connection: A Strong Pre-Production

Efficiently research a prospect that you're going to work with easily. This script for Mac will allow you to look up relevant information on Google, Twitter, Facebook, and LinkedIn simultaneously.

How to Research a Prospect More Efficiently

I'll be breaking down how I ended up photographing a billion-dollar power couple through a DM on Instagram which you can apply the framework and structure to your own cold outreach messages.

Cold DM/Email Your Way to a Client

Everything I know on Headshot Photography.



Headshot Clinic Recording

This is everything I do and use when it comes to lighting a talking head interview. 

Lighting a Talking Head On Your Own

Learn how and why I chose this one shot out of Courtney's 25 taken.

Culling and Editing Courtney's Headshot

Made this quick tutorial for a photographer based in Brazil on how to edit the specular highlights in her portrait.

Headshot Clinic: Specular Highlight

JJ Jumoc-Casas, a SF-based photographer and cinematographer, breaks down his invoice of $29,954.39 for a talking head video for a client.

Breaking down a $29,954.39 invoice

JJ Jumoc-Casas has shot events for 500 Startups, Google, Facebook, UCSF, and Andreessen Horowitz. This is a complete breakdown of on how to successfully produce event coverage.

Photo Event Coverage Breakdown

The real value of a photo isn’t the shutter click, it’s the permission to use it. Photographers must sell usage, not just images and their time.

The $12K Image Buyout

Streamline your workflow to ensure your client is happy in every touchpoint from client onboarding to final asset delivery.

Workflow Clinic

Knowing how to film yourself is crucial in today’s digital age. It allows you to create high-quality content, showcase your skills, and build a personal brand.

Filming & Editing Your Own Talking Head

This is proof that you can do a lot for little. Watch a full behind the scenes of JJ's shoot in Chicago setting up both lighting and camera for a talking head that all fit into two suitcases.

Shooting a Talking Head on Your Own

Photographer JJ Jumoc-Casas teaches first-time studio shooter Victorio Li on recreating an iconic VOGUE cover featuring Taylor Swift with Bay Area model and actress Raquel Basco.

Replicating a VOGUE Cover Shoot from Start to Finish

A true behind-the-scenes look of the 2-hour shoot with San Francisco-based painter Emilie Dashe to create the short film BEEFSHOW (based on her painting of the same title).

Making the short film BEEFSHOW

This image of the late former SF Mayor Ed Lee was taken on September 2, 2011 at his campaign office when he was running to be the mayor. This video breaks down everything that went into this session that took 46 seconds.

Frame Explained: SF Mayor Ed Lee

Lighting Sophie Turner for Twitter’s Behind the Tweets

Creating a spontaneous portrait of Guy Raz on-location

Photographing CEO Jessica Grossman on the rooftop in San Francisco

Creating portraits for Tissot with the Leica Q

Photographing Michael Rios at his studio

Photographing the chef and owner of this $600/person restaurant

Photo & Video

Business

<h2 id="dfce1603-24e4-43cb-b7e1-b79b3501c078" data-toc-id="dfce1603-24e4-43cb-b7e1-b79b3501c078" class="PDq2pG_selectionAnchorContainer" style="text-align: left; font-size: 24px; line-height: 1.2;">Your Highest-Paying Gig Is the Goal.</h2>23 courses. Direct access to me. One goal: help you land the biggest creative job of your career.I’ve spent my career figuring out how to turn creative work into paid work from finding the right clients and getting in the room, to pricing five-figure jobs, creating treatments, shooting the assignment, and delivering work that gets you hired again.I put everything I’ve learned into this bundle.You’ll get access to 23 courses and real-world breakdowns covering the business and craft of being a working creative: prospecting, outreach, client relationships, pricing, estimates, production, lighting, shooting, editing, workflow, and behind-the-scenes looks at actual assignments.But I don’t want you to just watch a bunch of videos.You’ll also get direct 1:1 access to me.Bring me the client you want to work with. The email you’re afraid to send. The estimate you’re about to submit. The portfolio you’re unsure about. The opportunity you don’t know how to approach.We’ll work through it together.Because the goal isn’t to finish all 23 courses.The goal is to land your highest-paying gig yet. What you'll get<ul><li>23 courses &amp; breakdowns from nearly three decades of working as a creative</li><li>Real assignments, real numbers, real workflows—not hypothetical exercises</li><li>How I find and research clients worth pursuing</li><li>How to reach out without sounding like everyone else in their inbox</li><li>How to build relationships that turn into paid assignments</li><li>Pricing &amp; estimating breakdowns, including a real $29,954 invoice</li><li>Behind-the-scenes production breakdowns from portraits, commercial shoots, events, and films</li></ul>

Access to all current courses from @jjasef, in addition to one-on-one access to book your next highest-paying gig.

Aralan All-Access

JJ Jumoc-Casas, Founder

Course Details

Courses in this bundle